New channel: Internet plus bathroom exhibition, online promotion trend
Author： Date：2016-11-22 From： Hits：551
Recently, the ceramic sanitary ware industry exhibitors frequently. From the fair way to the fair, show pattern to the deep influence of foshan. And Foshan as a major province of ceramic sanitary ware industry, every move can also affect the health of the country's bathroom industry colleagues. But the near future, the perfect ending of the double eleven, the major harvest bathroom business platform for the enterprise, in the bathroom industry to fill gaps in the same time, it will be re divided electricity suppliers and show the economic pattern.
Back to the Tao Bo, the Tao Bo will only half of the flow to 2/3. But compared to last year, this year, the flow of people of Tao Bo will be reduced, to consult the majority of the familiar faces, new customers less. Not only the exhibitors feel the flow reduction, many enterprises have indicated that the volume of the exhibition is not as good as before. Foshan anonymity of a well-known large-scale ceramic enterprises responsible person said, "although the exhibition is one of our main form, one can enhance the brand visibility, on the other hand, there are some big buyers through the exhibition to selected companies. But Tao Bo will be the role of this type of enterprise is almost zero, because it is a small buyer. And Tao Bo will rarely have foreign customers, for us, it is almost negligible." In contrast, the person in charge of the Canton Fair, the acceptance of a single function is recognized, foreign customers almost all because of the Canton Fair, the Canton Fair has an effect, is a transaction platform."
Guangdong Guangdong Import and Export Co., Ltd., deputy general manager Chen Enjie also have similar feelings: "from the volume, to participate in the show is not the role of. Now go to the exhibition only as an investment, large customers have maintained a long-term cooperative relationship, the reason is to participate, is a good corporate publicity, two is to let the customer confidence in the company."
Sea whale sanitary ware international marketing director Zeng Tao said, to participate in the exhibition is more as a platform, is the exchange between peers, so that customers know that your brand is still in the market to survive. Previously participated in the exhibition is hoping to clinch a deal, which accounted for 70% of the expected value, and now only 30%, more is to maintain brand operations, the function of the scene to weaken the transaction."
In this regard, an analysis in ceramic electricity supplier in the green lake person in charge: "electronic commerce's growing influence, the impact on the show's certainly not small, traffic will certainly be affected. Ceramic industry has been regarded as a small impact, after all, is a large and difficult to transport goods. But the ceramic display turned on the line has been a trend, the tiles have been used on the online display VR, you can put a tile from the overall mix to the most detailed texture all presented. The habit of people's online experience requires a process, but eventually it will form."
A single exhibition of the theme and the overall economic situation so that Chancheng will face the pressure of the loss of tourists. "Next year we may be suspended to participate in the Tao Bo, to foreign exhibitions, the current state for enterprises to participate in foreign exhibitions will be subsidized, the calculation is more cost-effective than to participate in the domestic exhibition." Liu Huixing said that the next plan to participate in Dubai, Philippines and other places of the exhibition. And ceramics, Foshan City Huashun Textile Import & Export Co. Ltd., as well as the aforementioned anonymity Foshan is a well-known large-scale ceramic enterprises are responsible for the recognition of fair value, compared with the Chancheng fair, they are more willing to participate in the fair. Huashun ceramics company export business person in charge of Miss Tang said: "fair to professional buyers, the fair is a comprehensive platform that enables enterprises to access to more powerful buyers, we put the fair as new customers to expand the channels."
When Foshan hosted the "Internet plus" Expo ads on CCTV prime time, the people opened the imagination of the exhibition economy in the manufacturing city space. In fact, the exhibition industry is a national or regional prosperity and an important indicator of internationalization, such as Barcelona, Vienna, Paris, Milan, Singapore, Hongkong and other world famous exhibition city. In the analysis of the Foshan Convention and exhibition economy, let us look at the exhibition economy has a profound accumulation of Taiwan and in recent years, running into the national exhibition industry in the first ten of the domestic city of Tianjin, to see where their experience.
At present, the exhibition is still the main channel for Foshan ceramic enterprises to go out. But with the expansion of online channels, the Internet platform has been derived for the accumulation of customers, development of important channels for customers. Foshan ceramics is the most lack of enterprise group platform, enterprises need to select the core market in some regional markets, there are a number of platforms with a number of enterprises to do the overall promotion. At the same time, the increasingly diverse and growing business platform is the impact on the formation of Foshan single exhibition theme, fair exhibitors to less attractive, ceramic electricity business people think, ceramics exhibition is a trend has turned to online.